At Binge Marketing 2017, there will be no formal presentations. No sitting passively, listening to talking heads.
Instead, we will create the content in real-time based on the issues we bring into the room. What are our biggest concerns? What opportunities do we want to explore? Join your senior-level peers from companies such as Verizon, IBM, StubHub, and DraftKings.
This agenda provides a framework for this exploration – one that we hope will result in a unique shared learning experience that will leave you feeling energized, inspired and ready to take on your biggest challenges.
Wednesday, May 31st
7:00 -9:00 p.m. Cocktail Reception - The Delancey Rooftop Garden
168 Delancey StNew York, NY 10002
Thursday, June 1st
8:30 - 9:30 a.m. Registration Opens for Attendees- Breakfast Provided
9:30 – 10:00 a.m. Welcome and Connections
- Welcome Remarks by Binge Creator, Adele Cehrs, CEO Epic PR Group & WSJ and Inc.com Contributor
- Connection Exercise with all Participants. What we endeavor to accomplish can happen only if we build connection and trust with each other.
10:00 – 11:00 a.m. Inspiration
- Remarks from Charlene Li, Principal Analyst at Altimeter
- Remarks from Cameron Craig, Sr. Director, Global Corporate Communications Polycom
- Remarks from Dorie Clark, Author of Stand Out and Reinventing You
11:00 - 11:45 a.m. How do you shape the conversation instead of it shaping you? A look inside the communications machine at tech-disruptor DraftKings
Jason Alderman, SVP of Corporate Communications at DraftKings, will lead the audience in a discussion on the role of communications in today’s transitioning economy and discuss how his team has changed the narrative around Daily Fantasy Sports and moved from being the headline of negative stories to driving positive media coverage.
The open conversation will touch on how the company has integrated communications across media, public affairs and consumer outreach, among many other areas, to transition the company from a startup to a mature sports tech entertainment powerhouse. Session attendees will be asked to share their experience on story development within their own organizations.
11:45 a.m. - 12:15 p.m. The Like Economy: How to Get Full Value From All Your Marketing Channels
12:15 – 3:00 p.m. Marketplace of Ideas - Lunch Provided
We will create and set the agenda for the Marketplace of Ideas, with each person contributing the topics they would like discussed. Grouping ideas together, we will create an agenda that addresses multiple topics through Open Space Sessions. Each Session will foster the exchange of ideas, answer questions, and provide best practices on a specific topic.
We will also minimize FOMO (fear of missing out) by capturing all of the important ideas, discussions, data, recommendations, conclusions, and questions for further study and pull these into a comprehensive report that will be in the hands of participants after the event concludes.
3:00 – 4:00 p.m. Panel Discussion with Top Marketers from IBM, Amobee, Verizon, StubHub, Polycom
4:00 – 4:45 p.m. Synthesis
A time of synthesis. What did you learn? What will you take away and apply? What will you do differently? This is space and time to think, reflect, and resolve to think differently as a result of what you learned.
4:45 - 5:00p.m. Closing Remarks by Adele Cehrs
Cocktail Reception and Networking